Radio Shack A.K.A "The Shack"

Radio Shack is changing all their stores names to “The Shack”. Radio Shack will keep their company name, but is now in the process of transitioning to The Shack with a 200 million dollar ad campaign. I’m not sure why they are changing the name to of all things The Shack. The only reason I can think of is to make them selves more modern possibly to attract a younger crowd  and possibly replace circuit cities spot in the consumer market since they went out of business a few months ago. If your in the NYC area, stop down in Time Square and see Radio Shack’s giant laptop.